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Article: Drive a hard deal on car hire rates
- Article from:
- Evening Times
- Article date:
- April 3, 2008
- Author:
CopyrightCopyright 2008 Evening Times. Provided by ProQuest LLC. (Hide copyright information)
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CAR hire rates for British drivers in Europe this summer are
falling in the face of fierce competition - as major operators
battle for bookings against newcomers keen to undercut rates and
charges.
Rory Sexton at Economy Car Hire says: "The industry is becoming
more expensive at the peak, less expensive in the rest of the year.
Plenty of winter rentals are struck around pounds-8 per day."
However, the fall of the pound against the euro - pushing some
car rental prices up 16-per cent-17-per cent since last September -
has slowed the pace of early bookings - and that's causing
aggressive discounting among rival suppliers.