Article: Granada and Carlton in the firing line as Dawn Airey spurns ITV for BSkyB

DAWN AIREY'S decision to join BSkyB as head of non-sports programming is a serious blow to ITV, City analysts said yesterday.

ITV had hoped to lure Ms Airey from Channel 5 to become its new chief executive. But the network is now back to square one in its search after the latest in a series of setbacks this year which have included the implosion of ITV Digital, the fiasco over the Nationwide league football sponsorship and a dramatic slump in advertising revenue.

The news is likely to place further pressure today on the share prices of Carlton and Granada, the dominant shareholders in ITV. One media analyst said: "It clearly sends out a negative signal. Did she look at the job and decide ...

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