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Article: Judge Sets Date for Splenda Trial: Johnson & Johnson Stands Accused of False Advertising the Artificial Sweetener
- Article from:
- U.S. Newswire
- Article date:
- August 11, 2008
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Copyright informationCopyright 2008 U.S. Newswire. Provided by ProQuest LLC. (Hide copyright information)
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To: NATIONAL EDITORS
Contact: Rich Masters, Qorvis Communications, +1-202-683-3144, or
Eric Rose, Englander & Associates, +1-805-624-0572, both for The
Sugar Association
LOS ANGELES, Aug. 11 /PRNewswire-USNewswire/ -- U.S. District
Court Judge Dale S. Fischer has set January 6, 2009 as the starting
date for a potentially landmark civil suit against Johnson & Johnson
over its alleged false advertising of the artificial sweetener
Splenda.
The central issue before the court is whether the advertising of
Splenda -- a man made chemical sweetener containing chlorine --
makes consumers believe it is a natural product, by using taglines
like Made from sugar, so it tastes like sugar and similar ...
Related newspaper, magazine, and journal articles:
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Article: Splenda suffers reputation damage after sugar attack.(Splenda Inc)
PR Week (US);
March 21, 2005 ;
339 words
......attack.' He added that Splenda must undergo a new phase...and sugar cravings. 'Splenda has ridden a wave of grassroots...category.' But he noted that Splenda has since been under attack from groups such as the Sugar Association which, since the period...measured online buzz around ...
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