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Article: Media: Why Sky's the limit Dawn Airey has good reason to choose BSkyB over ITV. She and Sky plan a major entertainment channel, report SAEED SHAH and DAVID LISTER
- Article from:
- The Independent (London, England)
- Article date:
- September 24, 2002
- Author:
CopyrightCopyright 2002 The Independent - London. Provided by ProQuest LLC. (Hide copyright information)
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Dawn Airey's choice of BSkyB over ITV marks a turning point in
television history. How could any right-thinking television executive
want to run a satellite service, best known for its football and its
films, and available to only 40 per cent of the population, in
preference to a terrestrial commercial network with more than 40
years' history?
Airey won't even have anything to do with Sky's main selling
point, Premiership football. But perhaps that is the point. It is
Sky's ambition to set the agenda in something other than sport; in
general entertainment, in fact. That means comedy, drama, sitcoms -
the stuff of prime-time TV. That is what Elisabeth Murdoch tried to
do when she was ...