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Article: BUSINESS ANALYSIS: Unstoppable Sky machine rolls on as ITV troubles worsen Dawn Airey's free-to-air television experience will be invaluable to BSkyB as it moves beyond its pay-TV model
- Article from:
- The Independent (London, England)
- Article date:
- September 24, 2002
- Author:
CopyrightCopyright 2002 The Independent - London. Provided by ProQuest LLC. (Hide copyright information)
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TONY BALL, BSkyB's chief executive, quipped earlier this year that
ITV management were so incompetent that they "couldn't run a bath".
The weekend appeared to provide more evidence of the network's
shambolic state as Dawn Airey, the head of Channel 5, who had been
publicly courted by ITV to be its new chief executive turned down
what should be the most attractive job in commercial TV. To add to
this slap in the face, Ms Airey is going to ITV's nemesis, Sky.
Ms Airey's choice of employer speaks volumes about ITV and Sky.
While ITV's long-term decline has accelerated sharply this year,
Sky's ascendancy has been spectacular and seemingly unstoppable.
Six years ago, David Elstein left BSkyB ...