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Article: The more successful you are, the stupider the adverts aimed at you
- Article from:
- The Independent (London, England)
- Article date:
- August 25, 2008
- Author:
CopyrightCopyright 2008 The Independent - London. Provided by ProQuest LLC. (Hide copyright information)
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ON ADVERTISING
OK, three words right? Recession. Recession. Recession. If I had
a thousand pounds for every time I heard the words "credit crunch",
I wouldn't be worried about any recession. Indeed, my extensive
research among the chief financial officers of London's leading
agencies has pointed to an almost jaunty "Crisis, what crisis?"
Admittedly this is a somewhat uneasy calm. As one senior bean-
counter confessed to me, "Any minute now I expect the cold hand of
reality to grab me by the scruff of the neck, march me down to the
basement car park and slam my nuts repeatedly in the glove
compartment of the company Jag."
In advertising, the glass is not only half full, but almost
always ...