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Article: HARLEY-DAVIDSON Museum lets 105th focus on history Motorcycle maker tries to give anniversary bash its own identity
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- August 24, 2008
- Author:
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Copyright informationCopyright 2008 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
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Harley-Davidson Inc. is poised to do something this week that
many businesses could only dream of -- deliver a sequel to its 100th
anniversary celebration that roared through Milwaukee only five
years ago.
Not to be eclipsed by the centennial, the party that begins
Wednesday night and continues through Aug. 31 will have its own
identity, including a Bruce Springsteen concert and the recently
opened Harley-Davidson museum that was only a concept on paper five
years ago.
"I think some cynics in the marketplace might say they're trying
to make up for the Elton John fiasco" in 2003, when the British pop
star was the surprise headliner and bombed at the 100th anniversary
party, said Dennis ...
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