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Ads allowed for little-used birth control: 'Morning-after' pills receive little publicity
- Article from:
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Charleston Gazette
- Article date:
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September 3, 1998
- Author:
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Copyright informationCopyright 1998 Charleston Gazette. Provided by ProQuest LLC. (Hide copyright information)
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WASHINGTON (AP) - For the first time, a company won government
permission Wednesday to advertise and sell regular contraceptive
pills as "morning-after" pills to prevent pregnancy after unprotected
sex.
The technique, which uses regular birth control pills, has been
sanctioned as safe and effective by federal officials for more than a
year. But without anyone trying to sell it to women or their
doctors, experts say it has hardly been used.
That could change as more women learn of the pills, which have
been 75 percent effective at preventing pregnancy in tests when taken
within three days of sex. By contrast, regular contraceptive pills
are 99 percent effective, if taken properly.
"Physicians ...