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Article: Online TV Grows in Popularity

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Al Bawaba
Article date:
September 8, 2008
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Online TV Grows in Popularity

Online TV Viewership Has Doubled in the Last Two Years

Online TV viewing has been gaining in popularity. Nearly one- fifth of American households who use the internet watch television broadcasts online, double the viewership from 2006, The Conference Board and TNS report today. The top two destinations for online broadcasts are the official TV channel homepage and YouTube.com.

Most consumers do not like a set schedule. Being able to watch broadcasts on their own time and at their convenience are the top reasons users tune in online. Other reasons include avoiding commercials and portability. Nearly 72 percent of online households log on for entertainment ...

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