Article: Experts: Von Maur must move quickly to establish itself here ; The store's Sept. 13 opening at The Greene will let it generate Christmas sales.

BEAVERCREEK -- When Von Maur opens its department store here, industry watchers say the Davenport, Iowa-based retailer must move quickly to establish itself and its competitors should move with equal haste to shore up their market share.

Rebecca Surma, manager of the Beavercreek Von Maur, said the two- story store's merchandise mix includes clothing for men, women and children; accessories; gifts cosmetics; and jewelry. In each category, the retailer offers goods at several price levels to appeal to different shoppers, said Surma, who previously worked at Von Maur's Columbus store, its only other Ohio location.

The brands carried by Von Maur range from Lacoste, Polo and Cutter and Buck for ...

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