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Article: NBC debuts third 'Law & Order'; 'Criminal Intent': Producer sees show's spinoffs as 'brand extension'
- Article from:
- Telegraph - Herald (Dubuque)
- Article date:
- September 26, 2001
- Author:
CopyrightCopyright 2001 Telegraph - Herald (Dubuque). Provided by ProQuest LLC. (Hide copyright information)
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NEW YORK (AP) - And then there were three.
First came "Law & Order," which premiered Sept. 13, 1990. In
1999, "Law & Order: Special Victims Unit" made its bow. Now NBC is
trying again with "Law & Order: Criminal Intent." It debuts Sunday
at 8 p.m. CDT.
Unprecedented for prime-time drama (other than the soap "Peyton
Place," which ABC aired thrice weekly for a few months in the mid-
1960s), "Law & Order" in one form or another hits the street nearly
every other night.
The logic of this product line seems self-evident to Dick Wolf,
its producer-auteur. A former advertising man ("You can't beat Crest
for fighting cavities") he sees "Law & Order" as a flourishing
brand: "A brand extension is ...