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Article: Fly the fern for New Zealand
- Article from:
- Sunday Star-Times
- Article date:
- July 6, 1997
CopyrightCopyright 1997 Sunday Star-Times. Provided by ProQuest LLC. (Hide copyright information)
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NEW ZEALAND continues to get the thumbs up from international
visitors, according to recent research undertaken on behalf of the
New Zealand Tourism Board.
The questionnaire focused on visitors from Europe and North
America.
A common attitude towards New Zealand was summed up in the
statement: "New Zealand -- a spectacular and refreshing world at the
end of the earth that surprises and enlivens you."
Chief executive of The New Zealand Way, Sue Warren, said the
survey was valuable feedback.
The New Zealand Way brand campaign promotes New Zealand's image
internationally.
A joint venture between Tradenz and the New Zealand Tourism Board,
The New Zealand Way's principal objective is to help ...