Article: Toying with awareness week overload

Is this kind of begging bowl fundraising driving us all mad? Tony Potter

reports.

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TOMORROW, if you are not aware of it, is Toy Library Awareness Week. Do toy libraries need awareness weeks?

Yes, says Linda McCutcheon, board member of the Toy Library Federation of New Zealand.

"It gives us an opportunity to give the toy libraries information to use to draw attention to our services during the week. There's no money attached to the week. It's purely awareness."

No, says marketing expert associate professor Richard Brookes, of Auckland University.

"Do we really need 52 weeks of the year filled up with some awareness week that a week later will be completely ...

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