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Article: Toying with awareness week overload
- Article from:
- Sunday Star-Times
- Article date:
- August 5, 2001
- Author:
CopyrightCopyright 2001 Sunday Star-Times. Provided by ProQuest LLC. (Hide copyright information)
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Is this kind of begging bowl fundraising driving us all mad? Tony
Potter
reports.
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TOMORROW, if you are not aware of it, is Toy Library Awareness
Week. Do toy libraries need awareness weeks?
Yes, says Linda McCutcheon, board member of the Toy Library
Federation of New Zealand.
"It gives us an opportunity to give the toy libraries information
to use to draw attention to our services during the week. There's no
money attached to the week. It's purely awareness."
No, says marketing expert associate professor Richard Brookes, of
Auckland University.
"Do we really need 52 weeks of the year filled up with some
awareness week that a week later will be completely ...