Article: Art collector Saatchi gives the Turner Prize a run for its money He can make or break an artist by buying or selling their entire oeuvre. Now the multi-millionaire who put Damien Hirst and Tracey Emin on the map plans to outdo the Tate by launching his own pounds 40,000 prize for contemporary art, reports James Morrison

Charles Saatchi, the multi-millionaire advertising mogul and doyen of the contemporary British art scene, is to launch his own version of the most infamous event in the art-world calendar, Tate Britain's Turner Prize.

In a move likely to antagonise the Tate and its director, Sir Nicholas Serota, Mr Saatchi is planning to award a pounds 40,000 prize to an outstanding UK artist each year - twice the sum lavished on the winner of the Turner.

The prize is expected to be unveiled officially in the spring at the launch of his most ambitious venture yet, a 40,000sq ft gallery designed to house his 3,000-piece collection of modern art. Situated barely half a mile from the Tate Modern along the ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!