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Article: Volvo Cross Country on the rough track
- Article from:
- The Malay Mail
- Article date:
- June 19, 2001
CopyrightCopyright 2001 The Malay Mail. Provided by ProQuest LLC. (Hide copyright information)
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IT was one of the best and most carefully orchestrated test
drives in the local industry, said a journalist of the recent Volvo
Cross Country customer launch.
Spread out over three weeks and with a spread of family oriented
games and activities, the programme was organised so that there was
no feeling of having to queue up for the test drive.
This event, more than any other, shows that Volvo as a principal,
has upped the stakes in marketing and brand promotion and is
performing far better than previously.
Set in Tanamera, Sungei Buloh, a sprawling 80-acre private estate
with panoramic views of mature palm oil and rubber plantations, the
Volvo Cross Country was put to the test through ...