Article: 1 pound day ticket opens new front in bus war

THE Capital's bitter bus war hotted up today as First Edinburgh unveiled plans for both a GBP 1 flat-rate day ticket and several new city centre routes.

The FirstDay ticket will allow adult passengers to make unlimited journeys across Edinburgh before midnight for GBP 1 from Monday onwards.

Rival Lothian Buses today accused the firm of a "predatory attack" and claimed the public will suffer from services axed in outlying areas to enable First Edinburgh to compete head-to-head in the city.

First Edinburgh managing director George Mair today admitted the company had borrowed a low-price strategy from no-frills Ryanair in an attempt to convince local commuters to leave their cars at home.

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