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Article: Manchester United Targets Asian Reds
- Article from:
- Xinhua News Agency
- Article date:
- June 18, 1999
CopyrightCopyright 1999 Xinhua English Newswire. Provided by ProQuest LLC. (Hide copyright information)
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English premier league soccer club Manchester United is to open a
chain of cafes and stores in the Far East, according to the BBC here
on Friday.
The first Theatre of Dreams outlet dedicated to this year's
European football champions will open in Singapore next year.
It is the first move outside the Britain for what is already the
world's richest club.
A deal for the chain has been agreed with Singapore retailer FJ
Benjamin Holdings.
"Our partnership with FJ Benjamin marks the first major step in
the roll-out of Manchester United's retail offering outside the UK,
"
said deputy chief executive Peter Kenyon.
Under the 10-year agreement, FJ Benjamin will gain exclusive
rights to retail and ...