Article: Amazon allows anyone to sell products on Web site

NEW YORK - Amazon.com will start looking like an online flea market Thursday as the Internet powerhouse begins letting anyone - from industrial giants to artistic grandmothers - sell products through its Web site.

News of the vast expansion - which will add more than 500,000 items, including fly-fishing rods and buffalo steaks, to Amazon.com's product mix - sent the company's stock soaring more than 20 percent Wednesday.

"Amazon wants to get their fingers in every Internet purchase that takes place," said Ken Cassar, an analyst at online research firm Jupiter Communications. "This is getting them closer to that goal."

Seattle-based Amazon.com has built itself into an Internet shopping hub in ...

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