Article: Key to success is commitment to providing what everyone wants Profile John Elliot

GROWTH and performance - allied to a total commitment to the customer - are the keys to success in commercial livestock production, especially in today's competitive market.

So says John Elliot, a prominent Borders farmer and vice-chairman of the British Wool Marketing Board.

In converting that philosophy into practice on his own farms, he brings an innovative approach to the business of breeding cattle and sheep which are not only of the highest quality, but suited to the requirements of the modern market.

Throughout his extensive hill and lowground interests - totalling about 5,000 acres and ranging from arable crops to Blackface and Suffolk sheep and a noted pedigree Aberdeen Angus herd - ...

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