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Article: Asda carves itself a victory in the Battle of Parma Ham
- Article from:
- The Scotsman
- Article date:
- December 2, 1998
- Author:
CopyrightCopyright 1998 The Scotsman. Provided by ProQuest LLC. (Hide copyright information)
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PARMA ham producers yesterday lost their court battle to stop the
Asda chain selling ham sliced and packed in Britain.
A consortium representing the manufacturers of Italy's air-cured
delicacy failed in its attempt to prevent the supermarket chain from
selling genuine Parma ham which was not prepared and packaged in the
region.
Three Court of Appeal judges in London ruled that though European
Commission regulations gave Parma a "protected designation of
origin"
(PDO) - like Champagne and Cornish clotted cream - strict Italian
rules on slicing and packaging did not apply in the UK.
The judges dismissed an appeal by the Parma trade association,
Consorzio del Prosciutto di Parma, against an ...