|
|
Article: We'd rather have a bowl of Coco Pops
- Article from:
- The Scotsman
- Article date:
- May 13, 1999
- Author:
CopyrightCopyright 1999 The Scotsman. Provided by ProQuest LLC. (Hide copyright information)
|
THEY may still have been chocolatey enough to turn the milk
brown,
but when the cereal company Kellogg's decided to rename Coco Pops a
nation of junior consumers launched an angry protest.
Kellogg's was deluged with letters and telephone calls when the
breakfast cereal became Choco Krispies last year.
The correspondence was so heartfelt that the company decided to
allow the public to choose the name of the product and set up a
telephone line and internet site to register the vote.
Nearly one million cereal-eaters responded with the overwhelming
message that they'd rather have a bowl of Coco Pops, and yesterday,
the company said that it would revert to the original name and
packaging of the ...