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Article: Pizza Hut breaks the final frontier as its name goes into space
- Article from:
- The Scotsman
- Article date:
- July 12, 2000
- Author:
CopyrightCopyright 2000 The Scotsman. Provided by ProQuest LLC. (Hide copyright information)
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ADVERTISING for a pizza company is to boldly go where no fast
food chain has gone before.
The final frontier for advertising was on the verge of being
broken late last night as a Russian rocket carrying the first advert
to blast off into space began its countdown.
The launch at was taking place at the Baikonur Cosmodrome in
Kazakhstan of the Zvezda space module which is to provide the living
quarters for the International Space Station, a joint venture
between Russia, the United States, Japan, Canada and European
partners.
But the most prominent aspect of the collaborative project is the