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Article: How Delia took Britain by storm
- Article from:
- The Northern Echo
- Article date:
- December 21, 1999
- Author:
CopyrightCopyright 1999 The Northern Echo. Provided by ProQuest LLC. (Hide copyright information)
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TO HER fans, she's Saint Delia. She takes you by the hand and
guides you through her recipes, giving the most nervous cooks
confidence, making the most useless appear competent. Anyone can
cook Delia and her recipes always work.
Not only that, but she has turned failing businesses around by
recommending the most innocuous products. The Delia touch turns
ordinary gadgets into extraordinary kitchen must-haves. Take the
humble eight-inch omelette pan she used on How to Cook - sales of
the 10.95 pan soared from 200 a year to 90,000 in four months and
Lancashire-based Lune Metal Products had to recruit 15 extra staff.
And who can forget the great cranberry crisis of 1995 or the
coriander and ...
Related newspaper, magazine, and journal articles:
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Article: Delia forks out [pound]1m to cook up a website.
The Mail on Sunday (London, England);
February 25, 2001 ;
538 words
... ... exclusive preview of the Delia Online site which is ... been put together by Delia's husband Michael Wynn Jones and a team of 20 web ... the website and Mr Wynn Jones, who owns the Sainsbury ... include video clips of Delia cooking, is aimed ...
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