Article: How Delia took Britain by storm

TO HER fans, she's Saint Delia. She takes you by the hand and guides you through her recipes, giving the most nervous cooks confidence, making the most useless appear competent. Anyone can cook Delia and her recipes always work.

Not only that, but she has turned failing businesses around by recommending the most innocuous products. The Delia touch turns ordinary gadgets into extraordinary kitchen must-haves. Take the humble eight-inch omelette pan she used on How to Cook - sales of the 10.95 pan soared from 200 a year to 90,000 in four months and Lancashire-based Lune Metal Products had to recruit 15 extra staff. And who can forget the great cranberry crisis of 1995 or the coriander and ...

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