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Article: City: Can Kiam set Ronson alight? Victor Kiam, the gadget-loving self-publicist, is being brought in to weave his particular magic to restore the fortunes of Ronson. Doug Morrison charts the efforts to rescue this proud brand name

Article from:
The Sunday Telegraph London
Article date:
March 1, 1998
Author:
Copyright

As we all know, Victor Kiam liked his Remington electric shaver so much he bought the company. Times change, people move on and now, it seems, Kiam's Ronson cigarette lighter is burning a hole in his pocket.

This week the 70-year-old American businessman is expected to be brought in as chairman of Ronson, so that he can apply his personalised brand of sales spiel to help rescue the deeply troubled lighter, watches and pen group.

Shareholders, the "men's accessories industry", the world and his wife will be breathless with anticipation. Kiam, a gadget-loving self-publicist, has made his fortune from appearing in his own product advertisements. The damaged goods of Ronson - bad debt ...

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