Article: MEDIA: When a little old lady in black boots talks tough, we listen Peter York on Ads: The Herald

Now here's a strange one. Sixty seconds of big thought from a newspaper I've never heard of. In today's competitive market where money off at the local liposuction clinic is more like it. But The Herald (from Glasgow) has a moody image, tough words describing horrible things and an old woman who looks rather like Joan Hickson.

Maybe it's a very reflective population in The Herald's circulation area, made up of the last proper middle classes left alive - concerned headmistresses with their hair in grey buns, public health inspectors above reproach, Doctor Finlays. Rather like, say, the good people of Ottawa where some of the forgotten virtues are preserved (a fair few Scots there).

This old ...

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