Article: Brussels visit to push beef pgi status up agenda ; South West livestock representatives are visiting Brussels this week to help establish a protected food name for the region's beef and lamb.

South West livestock representatives are visiting Brussels this week to help establish a protected food name for the region's beef and lamb.

After almost three years of work by Meat South West, the European Commission is considering an application for Protected Geographical Indication - a status which would protect and promote the region's traditional livestock practices which make its beef and lamb so unique.

"Meat South West believes this application is vitally important to the South West red meat industry," said Meat South West manager Helen Ashcroft. "The PGI would give the South West a unique selling point and great marketing opportunities within Europe."

Joining Miss Ashcroft in ...

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