Article: Credit-crunch gifts for less than [pounds]10 ; Early shopping for presents can save you a fortune. Barbara Chandler checks out where to go for inspiring choices

NOW'S the time for a great Christmas gift offensive, and the first rule of combat is to shop early to save money, as lastminute panic buying is a big mistake.

Moreover, time to browse fuels the imagination.

The second rule of combat is set a budget. Real design hounds can find good design under a tenner. Start at the Hidden Art's online shop at www.hiddenartshop.com, with almost 100 cutting-edge designers.

Over in Oxo Tower, SE1, a plethora of eager studios includes W2 Products, which excels in witty sophisticated ceramics, with its own website plus numerous stockists (020 7922 1444; www.w2products.com). Already its Pantone mugs in 20 authentic colours, are icons.

A Soho shop at 47 Beak ...

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