Article: Loss Leader; At 0-7, Adviser Bob Shrum Is Well Acquainted With the Concession Speech

Each day at the Democratic convention in Boston, a team of 10 speechwriters would convene in a windowless office behind the Fleet Center podium to help compose and polish that night's speeches. In the spirit of camaraderie, the speechwriters discussed making T- shirts for themselves.

One suggested a design featuring the slogan "Reverse the Curse" over a picture of Bob Shrum, the Democratic strategist whom many perceived to be presidential candidate John Kerry's closest adviser. "The Curse" referred to Shrum's career-long slump in presidential campaigns, a well-catalogued losing streak that runs from George McGovern to Al Gore.

The shirts were never made, for fear of offending Shrum. But the ...

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