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Article: Malls brace for holiday shoppers
- Article from:
- Oakland Tribune
- Article date:
- November 25, 2008
- Author:
CopyrightCopyright 2008 Oakland Tribune. Provided by ProQuest LLC. (Hide copyright information)
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The Christmas holiday season that begins on the day after
Thanksgiving, Black Friday as it's known in the retail business, is
the true make-or-break time for shopping malls. During the rest of
the year, they can be places to buy necessities and the occasional
gift, but Christmas is when people ratchet up their purchases and
pursue shopping as a form of entertainment.
In spite of a struggling economy, the East Bay's five standalone
malls say they are hoping sales will increase again this year over
the holidays while analysts are forecasting anywhere from a slight
increase to an actual decline in sales over the holiday season
compared with 2007.
"It's hard for us to predict as the landlord. ...