Article: FAO Schwarz opens inside 11 Macy's stores in Mass., including one at Plaza

FAO Schwarz has returned to Massachusetts by opening toy stores inside 11 Macy's department stores in the state in recent months, including one at the South Shore Plaza in Braintree, according to the toy retailer.

Three of the 11 stores - located at Boston's Downtown Crossing, the Natick Collection, and the Northshore Mall in Peabody - are 1,000 square feet each, while the rest are 300 square feet each. They all follow the "store within a store" concept. Some of the FAO Schwarz stores will be staffed by FAO Schwarz employees, and others will be staffed by Macy's workers.

All of the smaller stores opened last week, while the three larger ones opened in the past two months, according to FAO ...

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