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Article: San Manuel signs new deal with Staples Center
- Article from:
- The Sun, San Bernardino, Calif.
- Article date:
- December 16, 2008
- Author:
CopyrightCopyright 2008 The Sun, San Bernardino, Calif. Provided by ProQuest LLC. (Hide copyright information)
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If it keeps this up, San Manuel Indian Bingo and Casino could
become as big a household name as Britney Spears.
In a lucrative five-year contract, signs advertising the casino
will be posted inside the 20,000-seat Staples Center, on the venue's
Web site and on signs and electronic billboards outside the arena
adjacent to the Herculean L.A. Live development under construction.
It is the latest in a series of cross-promotional ventures for
the tribe in the past couple of years. Most recently, the tribe
negotiated a deal with concert promoter Live Nation to rename the
former Glen Helen Pavilion in Devore the San Manuel Amphitheater.
"San Manuel is to the Inland Empire as the Staples Center ...