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Article: Excising mystery from health care Patient Care helps clients' employees
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- December 29, 2008
- Author:
CopyrightCopyright 2008 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
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Jane Cooper's timing when she founded Patient Care was at once
exceptional and terrible.
Patient Care, which helps people navigate the health system, was
started in August 2001, a few years before high-deductible health
plans became more common and more costs were shifted to employees.
But the company also was founded a month before the Sept. 11
terrorist attacks and just as the economy was entering a recession -
- rarely an auspicious time to start a business. Patient Care
persevered and began making headway. Then Hurricane Katrina hit.
Patient Care at the time was based in New Orleans. Its offices
were on Canal St. near the Superdome.
"The company survived two of the biggest disasters in ...