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Article: Eli Lilly: Fighting fit ; Eli Lilly is alive and kicking when it comes to driving its very precious sales force. The company scores high on diversity, but is yet to find a cure for attrition.
- Article from:
- Business Today
- Article date:
- January 25, 2009
- Author:
CopyrightCopyright 2009 Business Today. Provided by ProQuest LLC. (Hide copyright information)
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On november 27, 2008, A DAY after terrorists struck Mumbai, Eli
Lilly's 40-odd field workforce in Mumbai received simultaneous
alerts on their phones. These were safety alerts from their Delhi
office, instructing them to stay away from the field.Safety
overrides business and that's the standing instruction to our field
staff,says Sandeep Gupta, CMD of Eli Lilly&Company India. For a
company that has 80 per cent of its workforce (almost 400 employees)
in the field, the human resource challenge is in one wordassiduous.
And when your sales are completely steered by the drive of your
field force, you ignore these diverse and distinct challenges at
your own peril.Eli Lilly became conscious of ...