Article: Eli Lilly: Fighting fit ; Eli Lilly is alive and kicking when it comes to driving its very precious sales force. The company scores high on diversity, but is yet to find a cure for attrition.

On november 27, 2008, A DAY after terrorists struck Mumbai, Eli Lilly's 40-odd field workforce in Mumbai received simultaneous alerts on their phones. These were safety alerts from their Delhi office, instructing them to stay away from the field.Safety overrides business and that's the standing instruction to our field staff,says Sandeep Gupta, CMD of Eli Lilly&Company India. For a company that has 80 per cent of its workforce (almost 400 employees) in the field, the human resource challenge is in one wordassiduous. And when your sales are completely steered by the drive of your field force, you ignore these diverse and distinct challenges at

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