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Article: Ads toned down for big game: ; NBC sold some spots for Super Bowl prior to financial crisis; some companies still nervous
- Article from:
- Charleston Daily Mail
- Article date:
- January 19, 2009
- Author:
CopyrightCopyright 2009 Charleston Daily Mail. Provided by ProQuest LLC. (Hide copyright information)
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The Super Bowl is on track to remain one big, glitzy bash even in
these tough economic times.
That's not to say some advertisers aren't nervous about buying
expensive ad slots as business falters. Some stalwarts such as
General Motors Corp., FedEx Corp. and Garmin Ltd. won't be
advertising on the Feb. 1 broadcast on NBC. Playboy Enterprises Inc.
isn't throwing its customary party at the game, for the first time
in nine years.
But aggressive marketing by NBC to secure ad deals before last
September's financial meltdown helped to ensure Super Bowl XLIII
won't be a marketing bust.
NBC said 90 percent of the Super Bowl ads had sold as of mid-
January. Most ads have sold for about $3 million per ...