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Article: Tooling up for future Milwaukee Electric banks on innovation to drive sales
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- January 25, 2009
- Author:
CopyrightCopyright 2009 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
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Ninety years after it began making industrial-grade power tools
in its namesake city, Milwaukee Electric Tool Corp. has kept its
reputation for torque, speed and portability.
The drills, grinders and saws are meant to be tough, like the
company's JobSite boom box with roll bars, which is designed to
withstand falls from scaffolding. All are emblazoned in trademark
red with a lightning bolt and the name Milwaukee, a city that once
called itself "the machine shop of the world."
The company that makes them, however, has undergone a
metamorphosis.
It's an American-Chinese company these days. It was acquired four
years ago by Techtronic Industries Co., a Hong Kong-based holding
company of ...