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Article: BOOKMARKS They've got it covered Schwartz unit follows business
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- February 5, 2009
- Author:
CopyrightCopyright 2009 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
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Jack Covert remembers when the revelation hit, circa 1997.
He sent out a catalog for the business books he had been selling
with steady success for about 10 years. And nothing much happened.
"I literally accused the post office of not sending our catalogs
out," he remembers. "Within six weeks a third of our business went
away."
The Boogeyman? Amazon.com.
"That was a rather traumatic time," Covert says. "We wandered in
the wilderness for a time. "
Covert and his team are no longer wandering. The strategy that he
crafted with his boss then, the late David Schwartz, and that he has
energetically refined and carried out since, is a textbook case of
how nimble, small companies with a vision and ...