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Article: Farmers defiant over pork advert ; East Yorkshire farmers have given assurances about their pig- rearing welfare standards after a pork advert was banned.

Article from:
Hull Daily Mail (UK)
Article date:
February 11, 2009
Copyright

East Yorkshire farmers have given assurances about their pig- rearing welfare standards after a pork advert was banned.

Campaign group Compassion in World Farming complained consumers were being misled by claims of "very high welfare" in the advert.

The British Pig Executive adverts featured in the media and on billboards during the Pigs Are Worth It Campaign last year, which aimed to support the industry.

Now, the Advertising Standards Authority (ASA) has upheld the complaint and banned the use of the advert in any future pig farming campaigns.

Today, large-scale pig farmer Joe Dewhirst, of Yorkwold Pigpro Ltd, based in Driffield, said: "It was a very good advertising campaign and I'm not ...

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