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Article: Kraft's Oreo(R) Double Stuf Racing League (DSRL) Campaign Licks the Competition With SUPER REGGIE(R) Win
- Article from:
- U.S. Newswire
- Article date:
- March 11, 2009
CopyrightCopyright 2009 U.S. Newswire. Provided by ProQuest LLC. (Hide copyright information)
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To: NATIONAL EDITORS
Contact: Joseph Vasquez, +1-212-725-4500 ext. 312,
jvasquez@schwartz.com, or Rachel Honig, +1-212-725-4500 ext. 313,
rhonig@schwartz.com, both for Promotion Marketing Association of
America, Inc.
Multiple Agency Effort Succeeds in Bringing Higher Sales and
Increased Brand Awareness of Oreos
CHICAGO,March 11 /PRNewswire-USNewswire/ -- At the 26th REGGIE
Gala Awards last evening, the Promotion Marketing Association (PMA)
named Kraft Foods Global, Inc.'s Oreo Double Stuf Racing League
marketing campaign as the winner of the 2009 SUPER REGGIE(R), the
highest honor in integrated marketing. The Oreo DSRL campaign was a
multiple agency effort by Draftfcb (general and ...