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Article: Smoothie operators sell out to Coke
- Article from:
- The Independent (London, England)
- Article date:
- April 7, 2009
- Author:
CopyrightCopyright 2009 The Independent - London. Provided by ProQuest LLC. (Hide copyright information)
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Have the founders of the Innocent label compromised their ethics
by taking Pounds 30m from a corporate giant? Martin Hickman
investigates
AS 160 Innocent staff stood on the artificial grass in the "chill-
out room" of their headquarters, Fruit Towers, yesterday, they were
about to receive some news that not all of them found as palatable
as their smoothies. A stake in the London smoothie-maker had been
sold to the world's biggest soft drinks company and symbol of
ruthless US capitalism, Coca-Cola.
For the three founders Richard Reed, Jon Wright and Adam Balon,
who met at St John's College, Cambridge, the 30m funding from the US
drinks giant will propel the company's fledgling move into ...