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Article: KFC to add grilled chicken to menu: ; Restaurant hopes to gain customers with healthy version of staple
- Article from:
- Charleston Daily Mail
- Article date:
- April 15, 2009
- Author:
CopyrightCopyright 2009 Charleston Daily Mail. Provided by ProQuest LLC. (Hide copyright information)
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LOUISVILLE, Ky. - Would KGC ever have the same ring?
In a culinary gambit backed by buckets of big money, KFC is
hoping to replicate its founder's recipe for success with the
national introduction of Kentucky Grilled Chicken.
This week's rollout is KFC's most ambitious attempt to win over
health-conscious customers as the chain known worldwide for fried
chicken tries to reinvigorate lackluster U.S. sales.
"It's going to get people who haven't eaten KFC for a long time
to come back into our restaurants," said KFC President Roger Eaton.
"It's going to get people who have never eaten KFC to come into our
restaurants."
Eaton says he spent years as part of the team tinkering with a
grilled ...