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Article: BERRY PLASTICS' MOVE INTO THERMOFORMING HAS POSITIONED FIRM TO MOVE INTO NEW VENTURES, EXPAND ITS GLOBAL MARKET SUCCESS STORY
- Article from:
- Evansville Courier & Press (2007-Current)
- Article date:
- April 12, 2009
- Author:
CopyrightCopyright 2009 Evansville Courier & Press (2007-Current). Provided by ProQuest LLC. (Hide copyright information)
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In 1998, a couple of Berry Plastics executives watched a
California ice-cream factory try to make cups out of a fairly new
type of plastic.
The task ultimately proved beyond the company's reach. But seeing
those attempts planted an idea in the Berry executives' minds.
"If you guys could figure out how to do that, you would own the
industry," someone at the California factory had told them.
Ira G. Boots, Berry chairman and chief executive officer, and
Brent Beeler, chief operating officer, returned to Evansville with
both inspiration and serious doubts. Berry Plastics already had used
the plastic in question, called polypropylene, to make many of its
products. It was a common material, for ...