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Article: Fast food chains luring penny pinchers

Article from:
Charleston Daily Mail
Article date:
May 1, 2009
Author:
Copyright

Before the recession, Andrew Puzder, who heads the Carl's Jr. and Hardee's burger chains, liked to joke that sharp-priced competitors were "giving food away."

As the recession deepened and the number of 79-cent taco and 99- cent hamburger offers exploded, Puzder realized it was "no longer a joke; they are giving food away."

Literally.

Monday, KFC gave away a free piece of its new grilled chicken just for the asking. Tuesday, most El Pollo Loco stores offered two pieces of chicken, two tortillas and salsa free upon request.

Welcome to the fast-food value war - a battleground where $3, $4 or $5 will buy a hungry consumer a double burger, fries and drink combo, or entrees such as a pesto ...

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