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Article: Designer denim is defying the downturn
- Article from:
- The Boston Globe (Boston, MA)
- Article date:
- May 24, 2009
- Author:
CopyrightCopyright 2009 The Boston Globe. Provided by ProQuest LLC. (Hide copyright information)
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For fashion blogger Jessica Morgan, finding the right jeans is
almost a religious experience.
Morgan just bought a pair of $100 Madewell jeans, but her denim
nirvana comes from True Religion Apparel Inc. of Los Angeles. Even
at $170 to more than $300, the designer dungarees represent a
sacrifice she's willing to make despite the fraying economy.
Morgan, 33, who owns five pairs of True Religion Brand jeans,
said, "For women in Los Angeles, who wear jeans almost all of the
time, it's an investment. If I wear them every day, they really are
not that expensive."
While consumer spending remains woefully depressed, designer
jeans have been one of the few bright spots, according to NPD Group,
a ...