Article: Local jeweler discusses business ethics

Putnam Rotarians heard straight talk recently from one of their own about ethics in the marketplace as Don Broyles gave insights into the jewelry business.

A partner in Calvin Broyles Jewelers, a family enterprise with showrooms in Spring Hill and Teays Valley, Broyles said, business integrity is demonstrated "by what you do when people aren't looking."

In such a specialty as jewelry, public trust in your integrity is "a must."

Not only must you keep a reputation for unquestioned integrity, but the firm must operate in a way that will enhance the confidence of the public.

"Always do the right thing," he said quoting Mark Twain. "It will gratify some people and astonish the rest."

Since ...

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