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Article: Palm Springs CEO Shares Winning Strategy for Business Success in New Book, 'Lead the Category!'
- Article from:
- U.S. Newswire
- Article date:
- June 1, 2009
CopyrightCopyright 2009 U.S. Newswire. Provided by ProQuest LLC. (Hide copyright information)
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To: BUSINESS EDITORS
Contact: CV Strategies, +1-760-776-1766, for Stan Berenbaum
AuthorStan BerenbaumSays Success Can Be Achieved Even in a Down
Economy
PALM SPRINGS, Calif., June 1 /PRNewswire/ -- As an executive who
learned from the best, and is now president and CEO of a leading
international franchisor headquartered in Palm Springs, California,
Stan Berenbaum shares his firsthand knowledge on how to make it to
the top in his new book, Lead the Category! The Secrets of
Franchising and Business Success.
Berenbaum offers a positive and practical guide for business and
franchising success strategies. A concise and user-friendly book,
Berenbaums professional philosophy does not adhere to ...