Article: On the Edge of Paris, Hotelier Aims for an Urban Club Med

It was a wet November morning about seven years ago when Cyril Aouizerate took Serge Trigano to a dilapidated parking garage in Paris's 20th arrondissement. It was there, under a carpet of rain, that Aouizerate explained his vision of how a boutique hotel could revive a neighborhood whose only tourists were those paying respects to rock legend Jim Morrison at the nearby Pere Lachaise cemetery. "The time was ripe to rediscover our home town," says Aouizerate. "And what better place to open a hotel than in one of the city's most neglected quarters?"

Little, if anything, about the place appealed to Trigano. For starters, the area had none of the idiosyncratic Parisian charms tourists cherish. ...

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