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Article: Diet pill causes online verbal diarrhoea

Article from:
The Irish Times
Article date:
June 11, 2009
Author:
Copyright

MEDIA MARKETING: DRUG COMPANY GlaxoSmithKline (GSK) had a problem when it unveiled Alli in the US two years ago. The over-the-counter diet pill can assist in weight loss, but its process on your internal organs can also lead to a dose of the trots.

Rather than be bashful about this side-effect, GSK was upfront, with a warning label on the packaging "to wear dark underwear and bring a change of clothes with you to work until you have a sense of any treatment effects". This was fodder for late-night comedians Jay Leno and Conan O'Brien, although their ridicule benefited GSK to the extent that it brought the drug to the attention of consumers.

Alli works by preventing some of the body's enzymes ...

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