Article: Marveling at the industrialist's dream of growing a Midwestern- style manufacturing center in the Amazon

Of all the struggles of will and power in the years leading to America's hegemony after World War II, the least well-known may be the battle between Henry Ford and the Amazon that began in 1928. So much was at stake - the prospect of new sources of rubber, essential for the new industrialization and later for the war effort; the reputation of one of America's most romantic and most practical men; and the notion that the American way of life, with its accompanying pastimes, architecture, and values, was transferable to venues far away and cultures far different.

Ford's is a great success story, the tale of how a man and a dream transformed ways of life, work, and leisure for a nation at the ...

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