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Article: BUSINESS NOTES
- Article from:
- Capital (Annapolis)
- Article date:
- June 14, 2009
CopyrightCopyright 2009 Capital (Annapolis). Provided by ProQuest LLC. (Hide copyright information)
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The Maryland and DC Credit Union Association recently presented
its 2009 Trailblazer Award for Excellence in Marketing and
Communications to the State Employees Credit Union.
The award recognizes credit unions for creatively marketing and
communicating products, services and activities. SECU won for its
Conversion Communications Plan that was employed last year to inform
consumers of SECU's system upgrades and enhanced online services,
according to a release. The plan utilized prevailing communication
channels and incorporated branch visual merchandising, along with
Web communications to provide real-time information, that ticked
down the counter until the moment of conversion.
Forty-seven ...