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Article: Idlewild amusement park offers discounts to maintain appeal
- Article from:
- Tribune-Review/Pittsburgh Tribune-Review
- Article date:
- June 25, 2009
- Author:
CopyrightCopyright 2009 Tribune-Review/Pittsburgh Tribune-Review. Provided by ProQuest LLC. (Hide copyright information)
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Higher prices, shorter hours and fewer employees have marked the
2009 season at Idlewild & SoakZone parks.
Officials at the sprawling Ligonier Township amusement complex
say it's all aimed at keeping the park competitive in a very
difficult market.
Idlewild, purchased by a Spanish firm, Parques Reunidos, in
December 2007, draws more than a half-million visitors a year to its
seven themed areas, including Storybook Forest, Raccoon Lagoon and
Jumpin' Jungle.
"Everybody is quick to blame the new management, but everybody
has had to adjust to some difficult economic times," said Julie
Donovan, director of public relations for the Laurel Highlands
Visitors Bureau.
Donovan said it's too early to ...